Tag Archives: find the right college

Yield

Yield (or Admission Rate) is the percentage of students admitted into a College that choose to enroll in that College. Stanford, the most selective College in the country, has a much higher yield than your local State College. Why? Other than lacking funds to pay for it, not too many kids get into a school like Stanford and decide they’d rather go elsewhere. Part of this desire may be due to a deservedly earned reputation for excellence, for the prestige of graduating from a renowned University and part of this desire may be for the ego-boosting feeling of being accepted to a College that is difficult to get into. Does the College accept exceptional students that create an excellent atmosphere? Does the College’s excellent atmosphere create exceptional students? There is something to both, but this is a classic question of the chicken and the egg.

Why is Yield so important?

  1. Admissions is a big-money game for Colleges. Non-subjective factors such as yield, or admission rate, can have a big impact on how Colleges are viewed by prospective students and how they are rated by publications such as the US News & World Report Best Colleges. Colleges want a high yield. Higher admission rates (yield) is considered a reflection on the Colleges desirability/selectivity. In other words, a student is more likely to enroll into a College if they are accepted, if they believe other students are more likely to enroll into that College if they are accepted. They also are more likely to apply to that College if they consider it to be highly selective, which is reflected in both its acceptance and admission rates.
  2. Pixabay Calculator

    Admissions is a Numbers Game

    Colleges must make some educated guesses on how many students to admit into their schools to get the number of students they want enrolled in the schools.  If their historical yield is 35%, they may choose to admit 10,000 Freshman, in the hope of enrolling 3,500 Freshman. But if it happens that 4,000 of those 10,000 admitted students chooses to enroll, the College needs to figure out how to accommodate an unforecasted 500 students, both in terms of teachers/classrooms and housing. Next year, they may decide to lower the number of admitted students, both because the school already has 500 unforecasted students in their total student body and because they are wondering if last year’s 40% yield is their new norm.

Now you know why College Admissions becomes a real-life application of Statistics.

Colleges must determine how many students to admit

Colleges must determine how many students to admit in order to enroll the desired number of incoming Freshman

Furthermore, if a school chooses to change an Admission policy, they have to consider what impact that policy will have on their yield – if they determine their diversity is suffering as their selectivity increases, they may choose to admit more minorities. If they are generous with their financial and/or merit aid for those minorities, than the yield for that sub-group will likely be higher.

Colleges that choose to offer an Early Decision Application Plan are eliminating the guesswork on the yield for a portion of their admitted students, because ED plans are binding – the student must enroll if they are accepted via ED. 

Why do you need to understand yield? It helps you understand the Admission process, which helps you make wiser decisions about applying, and whether to apply early. See Early Decision, Early Action, Restrictive Early Action, Regular Decision and Rolling Admission for more detail to help you understand the potential impact on your admissions chances when you apply early to a College. Furthermore, Colleges with a high yield are less likely to offer merit money, because students clearly value admission into Colleges and may be willing to pay more to attend that College. If you are applying to Colleges with a high yield, you should pay close attention to the percentage of students that receive financial or merit aid, if that is important to you. Keep in mind that student athletes and children of alumni may apply early, and receive special consideration for acceptance. Those students may skew the numbers.
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Important Tip When Registering for Standardized Tests

Openclipart Pencil

When you register for the PSAT and SAT, there is optional information you can input on your registration form, such as your date of graduation, GPA, intended major, family income and much more. The College Board, which operates the SAT, sells that information along with your test scores (I believe it is a score range, not your specific score) to interested Colleges. Per their website, over 1200 Colleges purchase this information.  Colleges can then target their marketing to a particular profile of student.

Unrestricted Stock Robot

College Board’s Student Search Service can be helpful for prospective College Students

The College Board calls this process the Student Search Service. My first reaction was that I did not want my daughter to hand out personal information to help Colleges target their marketing. On the other hand, it makes sense for MIT, a very selective College that specializes in programs like Engineering, Computer and Natural Sciences, to not send catalogs to a below average student who is interested in Psychology. While you may become sick of all the mail and wasted paper, registering for the Student Search Service is a good idea for many reasons:

  • You are put on potential Colleges’ radar, which is important to the College. Mary Smith is applying, but does not appear to have ever visited the school or made contact with an Admissions Officer. But I do see that Mary was on our mailing list, so maybe she made an informed decision and is truly interested in our College, which means she might enroll if she is accepted into our school. (Although I would not recommend applying to a College without having even had a phone conversation with an Admissions Officer, to demonstrate your interest.)
  • You learn what sorts of Colleges are interested in your credentials (GPA, Test Score) and that offer the majors you are interested in.  You may have your heart set on going to College in Washington, DC, but not have heard of Goucher, because it is nearby but not in Washington, DC.  On reading the brochure, you find out that Goucher is known for its environmental initiatives and has a nuclear magnetic resonance spectometer, which for some reason, makes you excited. BTW, that example was completely made up, although for all I know Goucher does have a NMRS (an acronym I also made up!). Keep in mind that some Colleges have extensive mail marketing programs, to increase their annual applications, which decreases their acceptance rate, thereby becoming a more selective College. A brochure from University of Chicago doesn’t mean that you are qualified to enroll at University of Chicago or that U of Chicago has programs that match your interests.
  • The marketing materials will include offers (some may offer you Scholarships, based on your credentials) and opportunities (a special campus visitors day, for example).
  • The brochures and other marketing materials can help you learn more about a College (maybe one you have never even heard of), to determine if it might suit you.
  • Those brochures can also be helpful when you are writing an essay in your application about “Why you want to attend this College?”. Lots of the same information is available online, but there often is material not seen on-line, which gives you an advantage over other students who have only gained knowledge about the College through their website.

Pixabay TestIt’s interesting to note that even Colleges that are test-optional purchase this information. This 2011 Bloomberg article discusses this practice.

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PARENTS: Why Should I Help My Child Find the Right College?

Every parent of high-school aged children tells me, “No one helped me find a College to attend when I was in High School!”.  Most then go on to say “I wish they had.” and “There’s no way I could have figured out how and where to apply, in today’s College environment.”.  A few (brave? ignorant?) parents say proudly “I am letting my kid be in charge of this process.  I THINK it’s going pretty well.”

The #1 LOGICAL reason to help your child find the right College? 
MONEY!

Does money motivate you?

Does money motivate you?

  1. A student left to their own devices may not realize that a private school may be much more liberal with financial aid than the public school in their state: in-state public school tuition costs can actually be MORE expensive than a private College!
  2. They may not figure out that a reach school is MUCH less likely to offer merit aid than a safety school.
  3. Neither of you may realize that you can contest FAFSA’s OR CSS Profile’s assessment of your ability to pay, if  there are extraordinary circumstances in your home that were not accurately reflected in your financial aid forms.  (Are there extra family members living in the home that increase your expenses?  Do you have extensive medical bills that you are struggling to pay off?)
  4. Or they may not think about money at all, and be extremely disappointed when they get into their dream school, only to hear you say “There’s no way we can afford for you to attend that school”, after you meet with the College’s financial aid officer and determine the costs.

The #1 EMOTIONAL reason to help your child search for the right College?
HAPPINESS!

We live in a small town, my daughters attend a small High School. When I asked my Sophomore to tell me what she would want in a College, she said “I want a BIG College in a BIG town”.  In other words, not what I have now!

Pixabay Kids Happy at Computer

Help Your Student Make a College Choice That Will Make Them HAPPY

I found a medium-to-small College NEAR a big town that I was sure she would love, and took her on a tour.  She loved that school.  I nicely pointed out that it was not a big College nor in a big town, so remember to be open-minded in her College Search.  That experience was much more powerful for her than me TELLING her that maybe she might not want to attend a big school in a big town.  You know your kid, and you know a lot more about the College experience and life in general – help your 16, 17, 18 year old figure out what they really want, not what they think they want. Remember, they are beginning to consider themselves as adults capable of making their own decisions. The way you give them advice can positively or negatively impact how they take that advice.

The College Search is a whole new game, much more complex and difficult than when we attended College.  I am hearing more and more stories of students coming home from a College and not going back, either attending a Community College while they try to figure out what they want to do, or transferring from College A to College B because they did not like College A. While not the end of the world, transferring Colleges is expensive:

  1. Did they complete the quarter/semester, or become so miserable, they left early?
  2. Will College B accept all of the credits from College A?
  3. Does College A and College B have different core requirements?  Most likely!

This all translates to more tuition, as it will likely take longer to graduate.

Transferring Colleges is disruptive and stressful, even if that transfer is the best thing for the student.  Do the academic calendars line up, or is the student sitting at home waiting to start College B, wondering if they have made a mistake, or possibly feeling like they somehow failed?  It’s easier to start at a College at the same time as the rest of the Freshman, who are all new to the environment.  That transition is HARD, which is why a key factoid Colleges share is their Freshman retention rate.  Colleges implement many programs for incoming Freshman to get oriented and to feel they belong, to increase that retention rate.  Coming in later that year or in future years can be a hard transition, both academically and socially.

Pixabay StressfulHelp your student!  If you don’t have the time or tend to butt heads, find the money to hire a College Counselor.  It may not come cheap, but outside buying a home, your child’s post-High School education will likely be the biggest investment you make (or the biggest loans your child acquires).  Spending some money up-front will likely save you money in the long run, and net a better outcome for your child’s happiness and success.

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Setting Realistic Expectations with Limited Knowledge – The Early College Search

How do you set realistic expectations for your eligibility at selective Colleges before you have taken Standardized Tests or otherwise demonstrated your academic abilities?

The Early College Search Question You are on top of your College Search. You (or your child) aren’t yet well into your Junior year, but you want to make sure that you are doing all the right things (academics, extracurriculars, etc.) so that you are an Eligible College Student. Or maybe you want to take advantage of a family trip to see some potential Colleges. Excellent! Now what?

Starting Early is Immensely Helpful, but Requires Strategy

Starting Early is Immensely Helpful, but Requires Strategy

The Realistic Search – Many institutions state they use a holistic approach in their admissions process, which means they are looking beyond (not instead of) test scores and grades when considering your application. BUT that doesn’t mean they don’t heavily weigh your test scores and grades when considering your application. At highly selective Colleges, RARE exceptions may be made for a phenomenal athlete, a young Yo Yo Ma, a student who has overcome amazing obstacles or contributed in a spectacular way in their community (no, I don’t mean you went to the Humane Society every week to walk dogs).

If you don’t fit into one of the exceptional categories, you need to be aware that a student that doesn’t match a school’s academic (grades, test scores) profile is less likely to be accepted into that institution. Furthermore, these so-called “reach” schools are much less likely to offer you merit aid. Long story short, be realistic and compare your academic profile to that of a typical accepted student to know whether a particular school is a “safety” “match” or “reach” school. Remember that comparing your academic profile to the typical admitted student as your sole criteria for whether you are likely to be accepted into a College is oversimplifying the Admissions process.

PARENTS: Motivating Your Student by Exposing Them to a Great Institution A great way to motivate your child to do well in High School is to expose them to a great institution that motivates them. I don’t think too many kids would walk on Stanford’s campus and not think, “Wow, I’d like to go here!”. (When my kid said that, I said “I’d like to go here too!”) Downside: if there is no way their academic record or your wallet are going to make that school possible, you may be setting them up for disappointment. On the other hand, never say never when it comes to your child getting into a “reach” school. I think you need to make an educated decision about what schools to expose to your child, as motivation.

Report Card

There are ways you can use your limited knowledge and project some answers to help you target your search.

The Early College Search Answer – You may not be far enough in your high school education to know where you GPA is heading, especially as you might choose to add some more rigorous courses (Honors, AP) into your workload as an upper classmen. And at most, you have only taken the PSAT. But there are ways you can take your limited knowledge and project some answers to help you target your search. And there are many things you should be doing now to make sure you are an Eligible College Student.

Extending Limited Knowledge – This College Board webpage provides information to help analyze your PSAT scores, including a chart to convert Sophomore year PSAT scores to likely Junior year PSAT scores, and a chart to convert Junior year PSAT scores to likely SAT Scores (see Standardized Tests and  When Do I Take Which Tests? if you are thinking “huh?”).  This information is for 2014. If you are looking for the same information for a more current year, type psat to sat conversion chart (and the year) in your internet search engine. Think about how you handle the demands of a more rigorous class and how your extracurricular activities and personal life are impacting your ability to study and apply yourself in class. If you have not been applying yourself, now is a good time to make changes and set goals. A College will be impressed if you bring up your grades after a slow start, even if your overall GPA is not stellar. See Grades and Test Scores – How do I Fix This? if you feel your academic record doesn’t reflect your abilities.

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